Here is why corporate growth feels like jumping off a cliff

  I recently changed my personal ringtone to the first 30 seconds of AWOLNATION’s “Sail” made popular by the video above showing professional skydiver and BASE jumper Jeb Corliss doing what he does best – and what the majority of us think is bat[suit] crazy. I have never plunged off a cliff before, nor have I ever leapt out of a perfectly good airplane, but the song always gets me pumped up and I feel like I can relate.

Maybe I’m a different breed Maybe I’m not listening So blame it on my A.D.D. baby

A few years ago, we showed this video in our morning huddle as we were at one of those inflection points where corporately it was time to ‘jump’, and sail out into the unknown [every day we have an entire team 10 minute huddle to keep everyone up to date, something which I would highly recommend]. This week, it felt like we were sailing again. Chris and I had an interesting conversation at the start of the week in which I asked him, “So are we going to jump?” By this simple question I was implying, are we really going to double down on YO! and the opportunity? Are we going to execute the plan and vision? Are we going to staff up both here in Maple Ridge, Canada as well as in Bangladesh? Are we going to expand into new offices? Are we going to risk ridicule, company culture, failure, stability, and a lot of what we have worked on for the past four years? For both of us, it was an easy answer. We knew we had to jump. So corporately in the timeline that is YO!, this is what has transpired this week:
  • We have mapped out a roadmap that will see us doubling our 50 person team over the next 3-5 months (assuming we can find the talent)
  • We are expanding/moving offices in both Maple Ridge and Khulna, investing in spaces that will enforce our company culture while giving us room to spread our wings
  • We started building up a slide deck so that we could speak with strategic investors/partners. While profitable via our other ventures and thus able to bootstrap YO! going forward, a nest egg to grow faster might be a good thing.
All of these things are somewhat frightening to us and each point contains its own risk factors. However, I think the one that scares me the most is the fear that growing our team quickly will risk the culture that we have worked hard to create. I guess this is why we have really tried to make our job descriptions really detailed. [Click here to see a few of them] OK, I admit, the job descriptions are looong… but, I really wanted to sell people on the culture that we are creating prior to them reading anything about the role itself. My philosophy has always been that if people must believe in that which we are creating first, and then worry about the role that they will be doing second. I have written before that “Attitude is more important than Experience.” We truly believe this philosophy as you can teach skills, but you can’t teach attitude. We are still hard at work building a Careers section for the website itself, but if you want to see a few of the job postings, you can head over to the Left of the Dot main corporate site to see what we have available. A few of the roles we feel that we will need in the near future include:
  1. UI/UX Mobile manager
  2. Android Requirements Engineer
  3. Android Application Developers
  4. iOS Requirements Engineer
  5. iOS Application Developers
  6. Project Managers
  7. Electrical Engineers (Networking)
  8. PR/Media Relations – North America
  9. PR/Media Relations – Emerging Markets
  10. Customer & Community Support Manager
  11. Channel Management/Carrier Relations
  12. Latin/South America Regional Marketing Manager
  13. China/South Asia  Regional Marketing Manager
  14. SAARC (India, Bangladesh, Pakistan)  Regional Marketing Manager
  15. Requirements Engineers
  16. Business Analysts
  17. Marketing Manager/Social Marketing Manager
  18. Legal Support
  19. Finance Manager (CFO)
  20. Recruiter
  21. Performance Guru (Growth Hacker)
  22. More Designers
  23. Office Manager
  24. HR/Dream Manager
  25. Barista / Bartender
  26. Sys Admin
Feel free to drop us a note at if you think you might be a good fit for us in any of the above areas. Hmmm… It wasn’t until I went through the notes from our company-wide meeting where these positions were discussed did I discover that the note taker added in a Barista/Bartender to our list. Maybe any fears that I have about risking our company culture are unfounded?

La la la la la La la la la la oh! La la la la la, La la la la la oh! La la la la la, La la la la la, Sail! Sail! Sail! Sail! Sail with me into the dark Sail! Sail with me into the dark Sail! Sail with me into the dark Sail! Sail with me Sail!