MWC 2015: Let the Journey Begin


For 361 days of the year, Barcelona is known to the world as the home of one of the world’s most incredible football teams, their unique cultural heritage, “Modernisme” (the Catalan art nouveau), and a strong desire for independence.  However, from the 2nd day of March, this beautiful Spanish city will, at least for four days, be known as the world capital of technology.

It is fitting that the Mobile World Congress commences at the beginning of spring in Barcelona:  as a fresh new season begins, passionate innovators who want to make this world a better place will be introducing their most creative new gadgets and apps, networking with potential users and partners, and learning about important industry trends.

And guess who is going to be there?

Yes, dear followers, that’s right!  Mobile World Congress 2015 is just around the corner and we will be in amazing Barcelona launching YO! to the world.  Attending this huge – arguably the largest – smartphone-related technology expo is an exciting step forward for the YO! team.  All the big players will be there showcasing their new products, and so will we:  sharing this brilliant new technology that is changing the way the world connects.

MWC 2015 is organized by GSMA –Groupe Speciale Mobile Association- which represents the interests of mobile operators worldwide:  uniting almost 800 operators with more than 250 companies in the broader mobile ecosystem.  These companies include device makers, software developers, and Internet providers. In addition to organizing large events around the globe, GSMA works on projects and initiatives that address the collective interest of the mobile industry, and mobile operators in particular.

MWC 2015 in Numbers

+ More than 85,000 attendees from 201 different countries

+ More than 46,000 C-Level leaders

+ More than 4,500 CEOs in attendance

+ Over 1,800 exhibitors utilising 98,000 square meters of exhibition and business meeting space

+ Almost 4,000 press members representing 1,700 media outlets from 84 countries

Can you tell yet that we are excited?  We’re ready and chomping at the “bit” to show the world’s leaders in technology what YO! can do.  To all of you who can join us there, drop by and say “Hi” and let us show you first hand the incredible power of innovation. Our booth is going to be located in the Hall 8.0 at the Exhibition and Theatre District.  For those that can’t, we’ll keep you posted on the latest developments through this blog; so check back frequently to get the updates.  First we take the Mobile World Congress; then we take the WORLD!